About

_SOEL SOEL
is a berlin based fashion label and was founded in the summer of 2012. The designer Sohael Azadvaten reintroduces classic fashion in a loose silhouette and shows that timeless elegance can have a modest edge to it. Every garment is produced inhouse, made from high-end material.

_VISION
In today’s society people only care about certain trends rather than their own, personal style. Everything looks forced and unnatural.

_MISSION
At SOEL SOEL we believe that people should break free and celebrate their individual lifestyles, without loosing personal sophistication.

_AMBITION
Our aim is to create a brand for the interessted and thoughtful customer, who believes in understated style and is passionate about quality.