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is a berlin based fashion label and was founded in the summer of 2012. The designer Sohael Azadvaten reintroduces classic fashion in a loose silhouette and shows that timeless elegance can have a modest edge to it. Every garment is produced inhouse, made from high-end material.

In today’s society people only care about certain trends rather than their own, personal style. Everything looks forced and unnatural.

At SOEL SOEL we believe that people should break free and celebrate their individual lifestyles, without loosing personal sophistication.

Our aim is to create a brand for the interessted and thoughtful customer, who believes in understated style and is passionate about quality.